Google Pixel Projects

THE CHALLENGE Google needed to introduce Gemini — its flagship AI product — into some of the most high-pressure, high-visibility live sports environments in the world, where a single technical misstep would be visible to hundreds of thousands of people in real time. The brief wasn't just to build a brand presence at NBA All-Star Weekend, WNBA All-Star, the NWSL Championship, and a McLaren F1 campaign — it was to make a fundamentally new, unproven AI experience feel seamless, exciting, and trustworthy to fans on-site and online, simultaneously. MY ROLE I led project management and on-the-ground execution for Google's Pixel and Gemini activations across this multi-property campaign — owning the connective tissue between Google's product and brand teams, creative and production partners, talent representatives (including Megan Rapinoe and F1 drivers Lando Norris, Oscar Piastri, and Bianca Bustamante), and venue operations at each event. I built the project guardrails that allowed a live, real-time AI integration to run inside the Google Pixel House without disruption, and managed creative and production timelines for the McLaren F1 brand film. WHAT WE DELIVERED Google Pixel House at NBA All-Star Weekend 2025 — a fan-facing AI activation engaging 10,000+ guests in person and reaching 400,000+ via social, anchored by a landmark real-time Gemini Live integration NWSL Championship activation featuring Megan Rapinoe and a live Gemini Live demonstration, extending Google's AI narrative into women's soccer's biggest stage WNBA All-Star Weekend 2025 activation, continuing the Pixel and Gemini brand presence across both NBA and WNBA marquee weekends McLaren F1: Driven by Gemini — a brand campaign film featuring Lando Norris, Oscar Piastri, and Bianca Bustamante, translating Gemini's AI positioning into Formula 1's global audience THE RESULT Across this multi-property campaign, Google successfully introduced Gemini into four of the most scrutinized live sports environments in the world without a single public misstep — proving out a new category of real-time AI fan experience that has since become a template for how the brand activates at major sporting events. The work also helped open the door to additional Google partnerships across sports properties, including a separate $1M branded content deal with PSG that I identified and closed during the same period. TOOLS & DISCIPLINES Project Management · Cross-Functional Stakeholder Coordination · Live Event Production · AI Product Integration · Talent & Influencer Management · Creative Brief Development · Brand Film Production