Miss Communication

VaynerMedia x AT&T Influencer campaign 2025 THE CHALLENGE AT&T needed a way to make "Guaranteed Phone Coverage" — a fairly technical, unglamorous product benefit — feel culturally relevant and shareable to a younger, social-first audience. The brand needed content that didn't feel like an ad, but still clearly tied back to the product story. MY ROLE I led production and project management for Ms Communication, an episodic social content series built around influencer talent Taryn Delany Smith and Tiffani Singleton. I managed the full lifecycle — from creative direction and talent coordination through production scheduling, platform delivery, and performance tracking — across a two-month campaign window. WHAT WE DELIVERED A 67-post episodic content series that wove AT&T's coverage guarantee into authentic, entertaining influencer storytelling rather than direct advertising — built for distribution across the brand's social channels and the talents' own audiences. THE RESULT 25.2M+ organic impressions 38,000+ engagements Delivered entirely within a two-month production and distribution window, demonstrating that high-volume, high-quality content series can be produced and scaled quickly without sacrificing creative quality TOOLS & DISCIPLINES Content Strategy · Influencer & Talent Management · Production Management · Social Campaign Execution · Performance Reporting